LYF is the new clothing label co-founded by British designer Matt Needle.
It mixes design led ideals without adhering or appealing only to one group of people.
“our motto is LIVE YOUNG FOREVER”, we want this brand to not just appeal to a time, trend or type of person (designer type, skaters, ravers etc) but to breach “labels” and transition into being a culture brand to be enjoyed by all.
as well as clothing we are hoping to set up various club nights around the UK and launch a record label in the near future. all with the same fundamentals of “no exclusion/cultural fusion”
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store (not live til next week) http://lyfcorp.bigcartel.com/